Setting high standards from fisherman to fork

Norway’s heritage is at sea. Our traditions are tied to the ocean and so we have fostered a deep respect for all that dwells there. Our fisheries management system is bolstered by a long-term plan based on strict regulation. Norway has imposed a discard ban for the past 30 years and we're proud to say that there are virtually no cases of illegal, unreported or unregulated cod fishing in our waters.

Care and craftmanship

Fishing is a real craft in Norway and so we go to great lengths to ensure that our product is of a high quality. Norway was one of the first countries to introduce a system for tracing its fish. Now we can see where all each fish comes from and track its health.

As a member of the European Economic Area, Norway is required to follow EU rules when it comes to food production and safety. Our quality assurance process includes:

Fisherman standing in the door of the wheel house
Two men controlling cod

A watchful eye

The entire seafood production chain is monitored on behalf of the Norwegian Food Safety Authority. Our rigorous approach to food safety ensures that each of our processing plants adheres to both national and international standards.

You can find out more about the other industry bodies charged with protecting Norway's seafood safety here.

Women packing fish


Norway’s processing plants must adhere to a series of self-check procedures. These include:

  • Hazard Analysis and Critical Control Point (HACCP), which are both internationally recognised

  • Documenting hygienic production and proper disinfection routines

  • Monitoring relevant bacteria in the premises and products

  • Independent inspections in local factories, processing facilities and in fishmeal and feed

All checks are thorough and if products don’t meet the check criteria, they don’t leave the plant.

Landscape: sea and mountains in the background

Water purity

We’re incredibly proud of Norway’s cold, clear waters – home to our delicious white cod. The Norwegian Institute of Marine Research (IMR) routinely checks for contaminants in the Barents Sea, the Norwegian Sea and the open parts of the North Sea.

This data includes the sampling of seawater, sediments and marine biota, the monitoring of radioactive contaminants in seawater and sediments, and the analysis of polyaromatic hydrocarbons (PAH) in sediments.

Institute of marine research
IMR is an independent research institute that covers the entire food chain, from feed resources to the health effects of seafood consumption. Research includes:

  • Establishing the optimal nutritional composition of feed

  • Studying seafood for human nutrition and its effects

  • The monitoring of undesirable components

IMR acts as an advisor to the government in matters concerning the production chain of seafood and reports directly to the Ministry of Trade, Industry and Fisheries.

Good to know

The Norwegian Food Standards Agency has recently issued guidance surrounding the use of the term ‘fresh’. It is now only acceptable to describe ‘fish that has been kept chilled on ice’ as fresh – not fish that has been deep-frozen. The Norwegian seafood industry has two quality labels for cod, Norwegian fresh cod and Skrei. You can find out more about each of these by visiting their dedicated pages.

Cod fillets

Fresh cod

You can find out more about how to keep your cod fresh here.

Different products